Lot 132A United States SC#UY3 1c+1c Black, 1898 International Postcard Issue, A Very Fine Used Reply Card Pair, Sent From New York to lewiston, Maine, By The University Society With Message Portion Being An Ad For A Set of Booklover's Shakespeare

A very fine used reply card pair of the 1c+1c black from the 1898 International Postcard Issue, sent from New York to Lewiston, Maine, by the university society with message portion being an ad for a set of booklover's Shakespeare.

The collection is for 40 volumes. The reply is self-addressed with an order form. And a box warning that the offer expires June 10 1902. The card was sent June 2 102. An early example of aggressive and sophisticated direct marketing campaign by a New York publisher. The Booklovers Shakespear is hightly regarded by Bibliophiles today.

Scott doesn't list this variety, so we estimate it at $30. The card offered here grades VF.